In the ever-evolving landscape of air travel, passenger experience remains a top priority for airlines worldwide. From comfortable seating to delectable meals, airlines continuously seek innovative ways to enhance the journey for their passengers. Enter augmented reality (AR) glasses, a cutting-edge solution that promises to revolutionize in-flight entertainment.

The World’s First AR Flight

On February 7, 2024, Hainan Airlines made history by introducing AR glasses as part of its in-flight entertainment offerings. Passengers aboard flight HU7874 experienced a paradigm shift as they donned Rokid Max smart glasses, immersing themselves in a virtual world of entertainment. Here’s what you need to know:

  1. Rokid Entertainment Kits: Instead of squinting at small, glare-streaked LCD screens, passengers now have access to a giant virtual display. Hainan Airlines collaborated with Rokid to loan passengers these kits, marking the world’s first AR flight. The kits include Rokid Max smart glasses and a Rokid Station preloaded with several 3D movies, all accessible without an internet connection.
  2. The AR Experience: Picture this: You settle into your seat, slip on the Rokid Max smart glasses, and suddenly, the cabin transforms. The mundane confines of the airplane disappear, replaced by a 360-inch virtual screen hovering before your eyes. Whether you’re watching a blockbuster movie or playing an interactive game, the experience is larger than life.
  3. Content Variety: Rokid Station, an Android TV device, complements the smart glasses. Passengers can stream content from various services, play downloaded videos, and even run games and apps. The combination of Rokid Max and Rokid Station ensures a private cinema experience for each traveler during the two- to three-hour flight from Shenzhen to Xi’an.
  4. Comfort and Accessibility: The Rokid Max smart glasses feature a diopter adjustment, accommodating passengers with prescription lenses. Imagine the convenience of personalized entertainment without the hassle of shared screens. Perhaps U.S. airlines will take note and follow suit!

The Future of In-Flight Entertainment

Hainan Airlines’ bold move hints at a future where AR glasses could transform air travel further:

  1. Windowless Aircraft: AR glasses might pave the way for windowless passenger airplanes. Imagine sleek, noise-reducing cabins with uninterrupted views of the sky. Such innovations could enhance efficiency, reduce weight, and make aircraft more durable.
  2. Endless Possibilities: Beyond movies and games, AR glasses could offer real-time flight information, language translation, and interactive maps. The sky’s the limit!


As we soar into the future, Hainan Airlines leads the charge, proving that AR glasses are not just science fiction—they’re the next frontier in in-flight entertainment. So, next time you board a flight, keep an eye out for those futuristic frames. Who knows? Your next adventure might unfold through a pair of AR lenses!

What are your thoughts on AR glasses in-flight? Share your comments below!

Disclaimer: The information provided in this blog post is based on available sources as of February 2024. For the most up-to-date details, refer to official airline announcements.

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